Punch: 1M+ Trades via Creators
Took Punch from zero traction to over a million options trades executed — by building a network of 40+ finance creators across micro and mid tiers over 8 months, with a 93% KYC completion rate.
1M+
Trades via Creators
40+
Creators Onboarded
93%
KYC Completion Rate
Above Baseline
Milestone Rates
Punch was a new entrant in India's fiercely competitive F&O trading space, dominated by established platforms with large ad budgets. The goal wasn't just sign-ups — Punch needed Gen-Z traders who would complete KYC, submit income proof, and hit activity milestones. Traditional ads couldn't deliver that quality.
How we solved it.
- 1
40+ creator network built from scratch: identified, onboarded, and managed a tiered network of micro and mid-size finance and trading creators — prioritising engagement quality and audience-product fit over raw reach.
- 2
Hybrid deal structures: every creator partnership negotiated on a fixed + performance hybrid model — keeping CAC low while incentivising creators to drive actual conversions, not just views.
- 3
Funnel-level tracking via Mixpanel: went beyond surface metrics — tracked sign-ups, income proof submissions, KYC completions, and milestone orders, giving a clear view of true acquisition quality.
- 4
Niche creator ARPU experiment: a separate campaign testing a single niche F&O creator produced the highest revenue-per-user cohort in the entire 8-month campaign — proving creator quality beats scale.
"We didn't just drive installs — we built a repeatable acquisition engine that brought in traders who actually traded."
Campaign Lead
Punch x GetZokko
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