Lumira Skincare: 3.2x ROAS in 60 Days
Scaled monthly ad spend from Rs4L to Rs22L while improving ROAS from 1.4x to 3.2x.
3.2x
ROAS
5.5x
Spend Scaled
-42%
Blended CAC
+18%
Repeat Rate
A premium D2C skincare brand was stuck at 1.4x ROAS with rising CACs and a pipeline of new SKUs that needed launch fuel without burning budget.
How we solved it.
- 1
Rebuilt account structure around a TOFU/MOFU/BOFU funnel with creative briefs per stage
- 2
Shipped 28 new ad creatives (UGC and studio) over six weeks for systematic A/B testing
- 3
Layered LAL and interest stacks against high-intent retargeting pools
- 4
Weekly creative refresh cadence to fight fatigue at scale
"GetZokko did in 60 days what our previous agency promised in six months. The creative engine alone was worth it."
Ananya Rao
Founder, Lumira Skincare
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