BrightPath Learning: 4.1M Reach, Rs38 CPL
Ran a 22-creator campaign that drove 4.1M reach and 12,400 qualified leads at Rs38 CPL.
4.1M
Reach
12.4K
Qualified Leads
Rs38
CPL
110%
Cohort Filled
BrightPath needed to launch a new SAT prep cohort to high-intent students in Tier-1 cities, with a ceiling of Rs50 CPL on lead-gen.
How we solved it.
- 1
Sourced 22 mid-tier creators across SAT, productivity, and study-with-me niches
- 2
Built a hybrid creative format combining authentic story and trackable swipe-up CTA
- 3
Segmented creators into testers and scalers based on Day 3 performance
- 4
Whitelisted top-performing organic posts as paid creative for compounding reach
"The CPL math finally worked. GetZokko built a creator funnel we now run quarterly."
Rohan Mehta
Head of Growth, BrightPath
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