INDmoney: #1 Campaign in GetZokko's History
GetZokko's best-performing campaign ever — a large-scale integrated YouTube campaign that made INDmoney one of India's most talked-about personal finance apps, delivering top-1% conversion rates and a multi-crore revenue pipeline.
#1
Campaign Rank
Top 1%
Conversion Rate
Multi-Cr.
Revenue Pipeline
Long-tail
Content Longevity
INDmoney — India's super money app for US stocks, mutual funds, and wealth tracking — was entering a hyper-competitive market where every major fintech brand was fighting for the same audience. Getting young Indian investors to move their money required credible, creator-led conviction at scale, not just ad spend.
How we solved it.
- 1
Premium creator selection: mapped the Indian personal finance YouTube landscape and handpicked creators with highly engaged, wealth-curious audiences and proven conversion histories — not just big subscriber counts.
- 2
Feature-anchored integrations: each creator spotlighted a specific INDmoney capability — US stock investing, zero-commission mutual funds, net worth tracking — matched to their audience profile and content style.
- 3
Trust-first scripting: every script written to sound like a genuine creator experience with the app, not brand copy. Authenticity was non-negotiable — every word built to earn trust, not just clicks.
- 4
Full-funnel coordination: coordinated publish timings, tracked performance in real time, and optimised mid-campaign based on early data — turning a single campaign into a continuously improving acquisition engine.
"This wasn't just a campaign — it was the moment we knew YouTube integrations could be our highest-ROI acquisition channel."
Growth Team
INDmoney
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