SaaS / B2BCreative Production
Outpace HR: +114% Demo Sign-ups
A creative refresh across the funnel doubled demo sign-ups without increasing media spend.
+114%
Demo Sign-ups
+91%
CTR
-27%
CPL
Flat
Media Spend
The Challenge
A B2B HR SaaS had strong fundamentals but flat creative. The same three banners had been running for nine months and CTRs were collapsing.
Our Approach
How we solved it.
- 1
Brand audit and new positioning rolled into a fresh creative system
- 2
Designed 24 new ad units across LinkedIn, Meta, and Google
- 3
Built a motion design library for product feature highlights
- 4
Established a monthly creative refresh cycle with the in-house team
Next case study
INDmoney — #1 Campaign in GetZokko's History
Let's Build Something
Ready to grow? Let's build something that converts.
Get a free 30-minute strategy call. We'll audit your current funnel and show you exactly where the leverage is.